I'm a London based freelance Product Designer currently working in the energy sector where we're creating digital experiences for millions of people.

I'm a true believer of usability and user-centred design.  I love the complex process of getting to a simple solution, for me that is what good design is about. I like to get into users' head via research, analysis, testing and empathy to better understand their needs and behaviours and create seamless, delightful experiences.

I also love greyhounds, pop culture geek stuff, coffee and my kindle.

My next availability is September 2018.