Eurosport / Discovery Network

Research and design

In 2018-19, I was working with Eurosport product teams across web and app to improve their digital products by research and design and to bring users closer to the business.

Woman holding a mobile phone with the Eurosport Player app on the screen

👩‍💻

Design activities:

  • User research and testing

  • Information architecture

  • Workshops

  • Visual & interaction design

  • Developer support

Made in 🖌️ Sketch, Invision, MS Powerpoint and Excel

Supporting the design team with user testing

One of my main roles at Eurosport was to support my fellow designers with user testing. I collaborated with the research team (based in Paris) to recruit users from the Eurosport Voice panel for remote testing.

The main objective for testing was to put our work in front of existing users to make sure we are on the right track with the redesign and to improve content, user experience and look and feel in a way that it still feels familiar and usable for our audience.

The main tasks for testing were based on a list of the ‘Jobs to be done’ on Eurosport Player.

We also used the testing outcomes of a previous lab testing as a reference to check if the issues found are being addressed in the new product.

My usual process was:

  • Building prototypes in Invision

  • Agree on objectives and goals for testing

  • Writing user testing script

  • Conduct testing

  • Analyse findings and play it back to the team with recommendations

Eurosport Player mobile app

I designed the core user journeys for the new Eurosport iOS app, using components from the new design system that we were building with my fellow designers and also creating new ones as required. I mainly contributed the sign in/sign up, subscribe and account area designs and components to the design system and other elements like card and widget variables specified for the app.

I designed the main screens in Sketch and built an interactive prototype in Invision for testing and to demonstrate the journeys and features to the mobile app team.

I was also helping the development with user flows, diagrams and documentation for the messaging about the Eurosport Player platform migration that Discovery went through at that time.

Screenshots from the Eurosport Player mobile app designs
Screenshot from Sketch showing the Eurosport Player app screens
Flow diagram for the messaging around the Eurosport Player migration
 

New CRM system and Help Centre for Eurosport

I was working closely with a product team and the Customer Service team to implement a new CRM system and Help Centre for Eurosport.com and Eurosport Player.

I facilitated multiple workshops with the Customer Service team, collaboratively working on the new Help and thinking about how to make it better for our customers. We talked about requirements, priorities, roadmaps, design, content and architecture.

I also worked out a new categorisation and structure for help articles based on typical user actions and validated it with users. I set up a card sorting study on OptimalSort with 30 cards and asked Eurosport Player customers to do the exercise.

 

We had a short discovery phase with the development team to understand how Zendesk (our new CRM platform) works and what its capabilities are and I checked out the current best practices for help centres and how other big brands set up their help section on Zendesk’s platform. Based on all the findings and work done, I created the journeys and wireframes for the new Help Centre.

My approach was to create a journey that was clean, engaging and intuitive for our users, so they can easily digest content as well as navigate the UI.